《创业的艺术》彩蛋章节:内部如何创新

《创业的艺术》彩蛋章节:内部如何创新

  GET A SEPARATE BUILDING.分开办事。

  An internal entrepreneur,sitting in the main flow of a big company,will die by a thousand cuts as each department manager explains why this new project is a bad idea.”The new always looks so puny—so unpromising—next to the reality of the massive,ongoing business.”The Macintosh Division started in a building that was far enough away from the corporate resources.A separate building will keep your efforts under the radar and foster esprit de corps among your merry band of pirates.The ideal distance from the corporate pukes is between one-quater mile and two miles—that is ,close enough to get to,but far enough to discourage overly frequent visits.·想让企业内部创新进行下去?在同一个地方办公的一大波部门经理会用一万种理由把新方案扼杀在摇篮里。“相对于已经在进行的业务来说,新的项目总是看起来很不靠谱,不可行。”就是因为如此,麦金岛的分部才被安置在远离公司的地方。另找一个办公场所可以让你的方案保持低调,默默成长。理想的距离是1.5英里到2英里之间——这样安排两个工作场所的目的是相互之间可以交流,但又可以避免交流的太频繁。

  GIVE HOPE TO THE HOPEFUL.给有怀抱希望的人一点希望。

  Inside every corporate cynic who thinks that “this company is too big to innovate”is an idealist who would like to see it happen.Good people in big companies are tired of being ignored,forgotten,humiliated,and forced into submission.They may be trampled,but they are not dead.When you show them that you are driving a stake in the heart of the status quo,you will attarct support and resources.Then your goal is to advance these people from wanting to see innovation happen to helping you make it happen.·会说出“公司太大无法创新”这种话的人肯定是有创新念想的。这样的好员工在企业里常常被忽视,遗忘,藐视或是不得不随大流走下去。即使创新看似被遗忘,他们心中的希望还是犹如星星之火。当你展示出自己对于现状的挑战想法时,这些人可能就会站出来给你支持了。接下来你的目标就是,让这些人看到愿望可以变成现实。

  ANTICIPATE,THEN JUMP ON,TECTONIC SHIFTS.[en]参与项目,超前思考,迎合架构的改变。

  [en]Structural deformations in a company are a good thing for internal entrepreneurs.Whether caused by external factors such as changes in the marketplace or internal factors such as a new CEO,tectonic shifts signal changes and may create a opportunity for your efforts.Effective internal entrepreneurs anticipate these shifts and are ready to unveil new products or services when they occur:”Look what we have been working on.”By contrast,corporate pukes say,”Now I see the shift.If you give me permission,six months,and a team of analysts,I can come up with a new product strategy.”·对于内部创新者来说,企业结构调整意味着好机会的来临。不管是受到外部冲击或是例如换新的CEO这样的内部因素改变,都会给你制造为人所知的机会。出色的内部创新人员会参与改组并在合适的时机让自己创新的想法隆重登场,为人所知:“看看我们正在做的创新吧!”而不是像一些后知后觉的渣渣这样说:“公司有变革了欸….如果允许的话,给我六个月的时间,我将想出一个新的’产品营销策略!”

  BUILD ON WHAT EXISTS.充分利用已有的资源。

  The downside of trying to innovate within a big company is clear and well documented,but there are also benefits to doing so.Don’t hesitate to utilize the existing infrastructure to make innovation easier—start by stealing,if you have to.You will not only garner resources ,but also make friends as other employees begin to feel as if they are part of your team.If you try to roll your own solutions(as an extreme example,buillding your own factory),you’ll only make enemies.The last thing a startup inside a big company needs is internal enemies—there will be enough enemies in the marketplace.

  充分利用已有的资源。在企业内部做创新的劣势自不必多说,然而这样做也有自己的优势。不要不好意思,放心大胆地利用身边已有的资源吧——如果需要的话,也可以抄袭过来。通过这样做,你不仅可以获取资源,也可以让其他同事感受到他也是你项目的一分子。如果总想着要一个人单干(甚至是自己创立工坊),这样做只会让你树敌。对于一个内部创业人来说,最需要避免的就是在身边树敌,因为企业外部的敌人已经够你受的了。

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